An article takes you to Facebook Pixel
Facebook Pixel is an indispensable tool for Facebook advertising, so get to know Facebook Pixel comprehensively.
Facebook Pixel is an indispensable tool for advertising on Facebook. It is widely used in monitoring and analyzing visit data of independent websites. It can track users on the site by loading a cookie and use these records to track the behavior of visitors who come to our site. Today in this course, we will have a comprehensive understanding of Facebook Pixel to help everyone get started quickly!
What is the Facebook Pixel?
Facebook Pixel is what we often call Facebook pixel (referred to as "pixel"), which is a piece of Java code. We can track and measure our advertising audience accordingly. When a user enters a page with Facebook pixels, the code is triggered and their behavior is recorded.
In layman's terms, its role is similar to GA analysis in Google Ads, helping us understand the various actions users take on the site, such as viewing web content, searching, adding to a shopping cart, and so on. With the tracking of this data, we can improve and adjust Facebook's advertising strategy.
Second, the role of Facebook Pixel?
So what exactly does Facebook Pixel do? Today we share three of its core uses: audience analytics, remarketing, and visitor analytics.
1. Audience Analysis—Create a target audience and reach users most likely to take the desired action
Without precise crowd positioning, no matter how to optimize pictures and ad copy, it's just a tad. In order to get an ideal ROI for an advertisement, audience positioning is the first required course. Customizing your site ’s audience is a great way to reach Facebook users who have visited your site before.
Using a website to customize your audience helps reach and re-engage users who have shown interest, increasing the impact of your ads. Taking the addition of a shopping cart as an example, Pixel can capture user data for adding products to the shopping cart. After setting these users as a custom audience, it can target only to them to advertise and do secondary marketing. And using this group of users as a template to create similar audiences, these customers are also very likely to buy, and we can serve ads to these potential customers.
2. Remarketing-Creating Remarketing Audiences from Website Visitors
In Facebook ads, there is also the function of remarketing. The effect of remarketing is very important for the B2B industry to promote the conversion rate of new and old visitors. Facebook remarketing requires the installation of a piece of code-called "pixel."
Similar to Google, Facebook also needs to create custom audiences, such as users added to the shopping cart but not checked out. With Facebook pixels on the website, when a user triggers an action, the user will be added to the list.
For users with different tags, you can wake up again with offers or events. such as:
For those users who have already put in the shopping cart but have not settled the bill, we can tell him that a new full-package shipping service is now available.
For users who downloaded the app but did not register, you can tell him what exclusive benefits are available after registration.
It is even possible to provide customized promotional offers specifically for "repeats" without showing them to the public.
3. Visitor analysis
Who viewed the most pages? Who ordered but didn't pay? Who left halfway? This data is clearly recorded on the Facebook Pixel. Then the question comes again: why should we know these situations? Of course, in order to get more customers or inquiries, find out the customer's preferences and roads, and accurately push our ads to them. For example, there are many areas that need to be optimized through Pixel: Advertisers who do not have Pixel installed can only understand the exposure and clicks of their ads. No other data can be seen.
Third, the Facebook Pixel is applicable?
If we use an independent site, it also means that we have independent website background management permissions. The biggest advantage is that we can add any code we want to use on our website to help us analyze data. Facebook Pixel is one such code.
However, if we do not have our own independent station, but open an account directly on Amazon, eBay or AliExpress to promote it, then such codes will not be available.
How to install Facebook Pixel?
Next we will introduce the installation method of Facebook Pixel. Preparation: We need to have a business website + you must be able to update the website code.
1. Go to the Facebook Ads backend: https://www.facebook.com/adsmanager, click "Ad Manager", and select "Pixel Pixel Code" under "Event Manager".
2. Click Create Pixel.
3. In the box that appears, click Create Pixel Pixel Code, as shown below. Give your Pixel a name to complete the creation of Pixel Pixel Code.
4. There are three ways to install Facebook Pixel:
A Link to partner platforms through third-party tools
B Manual installation code by yourself
C e-mail to developers
We choose to install the code manually manually, as shown below:
5. Next, copy and paste the code from step 2 into the website and paste it above the code at the bottom of the header section.
6. Click the switch icon next to the event you want to track. If your industry is e-commerce and retail, and the event you want to track is to add to the shopping cart, it is recommended to add event parameters (such as conversion value or currency) in order to measure more about the event Information. If the conversion value is set to 10, the currency is USD.
7. Select Track events on page load or Track events on user actions.
Track events on page load: Select this option if the action we are following can be tracked when a user logs in to a specific page (such as a confirmation page after completing a purchase).
Track events on user actions: Select this option if we can only track the action that the user wants when they take a click action, such as clicking on the add to cart or purchase button.
8. Copy and paste this event code into the relevant page of the website. Do not modify the pixel code that is embedded in the website header.
For page load events: Place the code below the end of the page's header (for many websites, this means that the code should be placed immediately below the opening tag of the
For user action events: Add event code to the action you want to track (such as a button), between the pair of script tags immediately below.
Now we have finished setting up specific events on our website. If you want to track other events in the list, repeat the steps above.
5. Make sure the Facebook Pixel is working
After the above code is added to the website, we need to check whether the installed code is valid, then we can use the Facebook Pixel Helper.
It's a troubleshooting tool that helps you understand if pixels are working properly. We can use the Chrome plugin to find out if Facebook Pixel is installed on the site, check for errors, and understand the data tracked by the pixel.
Install pixel helper
We first need to have a Chrome web browser. If not, install the Chrome browser and follow these steps: Go to the Chrome Web Store https://chrome.google.com/webstore and search for the Facebook Pixel Helper.
An article takes you to Facebook Pixel
Click Add to Chrome and click Add extension. After the extension is successfully installed, we will receive a notification that the plugin has been added to Chrome, and a small icon will appear on the right side of the browser's address bar.
An article takes you to Facebook Pixel
2. Check if Facebook Pixel is working
9.Use url Suort.com shortener with facebook pixel
1.Prefer to open Suort.com URL in your browser to shorten the website
2.Click Get started to Register
3.On the main page of the URL shortener you can see the Tracking Pixels
5.Finally, fill in the Pixel Name and Pixel Tag and complete the final steps to start Tracking Facebook pixels.
After installing the Pixel Helper, click the Pixel Helper icon in the address bar. Look at the pop-up window and check all pixels in the current page to see if they have been set successfully. After you have successfully installed the Facebook Pixel, you can start advertising on Facebook using conversion optimization and tracking.
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